Category

LinkedIn Profile

A LinkedIn profile is read in two passes: a six-second scan of your photo, headline and current role, then a slower read of your About section and experience if the scan earned it.

Most profiles fail at the first pass and never get the second. The fixes are unglamorous and mostly free — a real photo, a headline that names the job you want, a custom URL, an About section written in first person, and experience bullets that carry numbers instead of duties.

These guides work through the profile field by field, in the order a recruiter reads them. Each one explains why the field matters to LinkedIn's ranking, what good looks like, and the specific edit to make.

Start with the checklist if you want the fastest set of wins; go to the About-section guide if you already know that is where you are losing people.

Audit your profile free

3 articles in this category. All free, no login.